Winter Olympics Tops NBA All-Star Game In Ratings
26.9 Milli/6.9 Milli
A record crowd at Cowboys Stadium did not translate into extra television viewers for the 2010 NBA All-Star Game.
Sunday’s NBA All-Star Game drew a 3.8 U.S. rating and 6.9 million viewers on TNT, down 16% in ratings and 9% in viewership from last year (4.5, 7.6 mil).
Sunday’s game is tied with the 2008 game as the lowest rated NBA All-Star Game ever. Additionally, the 6.9 million viewers is the third-lowest for the NBA All-Star Game since at least ‘90, ahead of the 2008 and 2007 games.
The All-Star Game aired directly opposite the Winter Olympics on NBC, which drew a 14.3 rating and 26.4 million viewers on Sunday night. The 2006 All-Star Game, which also aired opposite the Winter Olympics, drew a 4.3 U.S. rating and 7.1 million viewers.
To put the numbers in perspective, the NBA All-Star Game finished well behind the 2010 Pro Bowl on ESPN (7.1, 12.3 mil) and the 2009 MLB All-Star Game on FOX (8.9, 14.6 mil), but comfortably ahead of the 2009 NASCAR All-Star Race on Speed (2.4, 4.2 mil) and the 2009 NHL All-Star Game on Versus (0.6, 1.1 mil).
Winter Olympics Opening Ceremony Draws 32.6 Milli
32.6 Milli
The Opening Ceremony of the Winter Olympics drew a 17.3 final rating and 32.6 million viewers on NBC Friday night, up 35% in ratings and 47% in viewership from Turin in 2006 (12.8, 22.2 mil), but down 32% and 29%, respectively, from Salt Lake City in 2002 (25.5/42, 45.6 mil).
This marks the highest rated, most-viewed non-U.S. Opening Ceremony of the Winter Olympics since Lillehammer in 1994 (20.9, 33.8 mil, CBS).
The Opening Ceremony of the 2008 Beijing Summer Olympics drew an 18.8 and 34.9 million.
Super Bowl XLIV Most Watched TV Event EVER With 106.5 Milli
Surpasses "Goodbye & Amen" Episode
For 27 years M*A*S*H finale was the most watched TV event until last nights Super Bowl XLVI dethroned it. The previous record was of 106.0 million for the finale in 1983.
The Saints 31-17 win over the Colts in Super Bowl XLIV drew a 45.0 national rating and 106.5 million viewers on CBS Sunday night, up 7% in ratings and 8% in viewership from Pittsburgh Steelers/Arizona Cardinals on NBC last year (42.0, 98.7 mil), and up 4% and 9%, respectively, from New York Giants/New England Patriots on FOX in ‘08 (43.1, 97.4 mil).
Additionally, the 45.0 rating is the highest for any television program since Dallas Cowboys/Pittsburgh Steelers drew a 46.0 in 1996.
To put the numbers in perspective, the Super Bowl drew over 70 million more viewers than the top non-NFL sporting event of the past 12 months — the Texas/Alabama BCS National Championship Game (30.8 mil).
This is the third-straight year the Super Bowl has drawn record viewership, and the fifth-straight year that viewership for the game has increased. Just five years ago, Super Bowl XXXIX drew only 86.1 million viewers on FOX. From 1999-05, the Super Bowl drew less than 90 million viewers each year.
The record for the Super Bowl is the capper to a highly successful season for the NFL. The regular season was the most-viewed since 1990 (16.6 mil), the Wild Card round was the most-viewed since ‘95 (29.9 mil), the Divisional Round was the most-viewed since ‘94 (33.0 mil), and the Conference Championship games were the most-viewed since ‘82 (52.9 mil).
Cost Of Super Bowl Ads Down
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Ad rates for the Super Bowl have declined for only the second time in the history of the event. According to TNS Media Intelligence, CBS is charging $2.5 million for a 30-second ad during the February 7 game, down from $3 million for last year’s game on NBC and has only sold about 90 percent of the game’s commercial time.
This is comes on the heels of that PepsiCo will not advertise at the Super Bowl 2010 after a 23-year run. Ads for the drinks won’t appear in the Super Bowl instead, the company plans to shift ad dollars to a new marketing effort that’s mostly online. Pepsi spent $15 million last year.
FedEx also has said it will not advertise again in the Super Bowl due to costs.
Most advertisers these days do not have a long history with the Super Bowl only averaging three to four years in a row before dropping out.
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