New York Yankees Launch His & Hers Cologne
Success
Here’s a gift idea for the New York Yankees fan in your life who’s got every souvenir imaginable. How about his and hers fragrances? The Yankees, Major League Baseball and The Cloudbreak Group are rolling out “New York Yankees” and “New York Yankees for Her” fragrances this April in time for the new 2012 baseball season.
The Yankees will market their “official” fragrance as an upscale, prestige brand befitting an organization that’s won 27 championships. They won’t smell like infield dirt, chewing tobacco, Alex Rodriguez glove or Derek Jeter’s locker.
The New York Yankees men’s fragrance “captures a sporty and confident attitude, creating a timeless, masculine scent, ” says Cloudbreak. New York Yankees for Her is an “is alluring and flirty scent that captures a more playful spirit,” notes the company.
They’ll be sold in 1.7 oz. and 3.4 oz. sizes for $49 and $62 and hit the shelves at departments stores such as Macy’s and Lord & Taylor, as well as Yankee Stadium, in the spring.
