Tiger Woods has his first major endorsement since his downfall two years ago, announcing a deal with Rolex. Woods had lost five major endorsements in the two years since he was exposed for serial adultery and eventually divorced. He previously had a watch deal with Tag Heuer, which dropped him two months ago.
Terms of the deal were not disclosed, although it is believed to be longer than five years. This is a return to Rolex of sorts for Woods. He had an endorsement deal with Tudor, a Rolex brand, when he first turned pro.
Woods had lost endorsement deals with AT&T, Accenture, Tag Heuer, Gatorade and Gillette since his downfall.
Luxury watch maker Tag Heuer has ended its sponsorship deal with the struggling golfer Tiger Woods. The count of corporate sponsors that are no longer associating with Woods since the 2009 Thanksgiving car accident that ignited a firestorm of controversy is now up to six. The list includes Gillette, Gatorade, Accenture, AT&T and Golf Digest.
Tag Heur’s decision should not come as a surprise though as the Swiss company had begun to downscale its collaborations with Woods and the use of his image in U.S. advertising campaigns.
Tiger Woods has signed a new endorsement deal and his first since his sexual infidelities broke out in late 2009. Woods has signed an agreement with the Japanese drug-maker Vantelin Kowa that deals in creamy gels and adhesive patches for muscle pain. The ads are scheduled to start airing Friday, July 1.
Gillette and Accenture are some of the brand s that severed their association with Woods as Nike was the only major sponsor to stick by him. Last year Nike launched its first TV ad starring the golfer since he apologised for being unfaithful to his wife.
Speaking yesterday, the former world number one, who is suffering from knee-related injuries, indicated that he would not return to golf until he is fully fit and is unlikely to play at this year’s British Open tournament. He has not played since May.
Back on February 28, we posted New York Yankees Derek Jeter worlds largest 5 o’clock shadow getting a shave courtesy of Gillette. Now it’s tennis great and fellow Gillette spokesman Roger Federer time to get clean shaven but comes about one giant grass field.
Roger Federer is having a little fun playing a prank on his tennis coach by serving tennis balls into his new Mercedes-Benz CLS but is it a prank or a fake trick shot video? You never know with Federer, he loves playing with peoples mind like he did on the Gillette photo shoot.
New York Yankees Derek Jeter five o’clock shadow is on display for all if New York to see thanks to his sponsor Gillette as they put precision grooming on a grand scale.
Gillette recently declined to extend Tiger Woods contract as part of a plan to phase out its global “Champions” marketing campaign. To fill the void Gillette rolled out its “Young Guns” campaign these weekend with NFL stars Atlanta Falcons quarterback Matt Ryan and Baltimore Ravens running back Ray Rice along with MLB players Colorado Rockies Carlos Gonzalez, Tampa Bay Rays Evan Longoria, NASCAR drivers Denny Hamlin and Kyle Busch.