Philadelphia 76ers Bid Farewell To Mascot Hip Hop
The Philadelphia 76ers fans have spoken and the team has reacted. This morning, the 76ers announced they have retained Jim Henson’s Creature Shop and Raymond Entertainment Group to develop the team’s next mascot. That means the team’s old mascot, Hip Hop, is out.
“It was an easy decision,” CEO Adam Aron said. “Before we bought the team – in one of my first meetings in August with managing owner Josh Harris – we were comparing notes about our reactions to everything Philadelphia 76ers. Both of us, independently, came to the same conclusion: Hip Hop wasn’t the right image for the team we wanted to create and the product we wanted to offer 76ers fans.”
Aron then explained that there was “no fan support for the Hip Hop mascot,” and that the “interest in this issue was considerable.” Aron appeared on WIP radio and the first question was basically when can Hip Hop go away? Then the Philadelphia Inquirer held an on-line poll asking fans if they wanted Hip Hop to remain as the team’s mascot. Only 1 in 7 Philadelphia sports fans supported Hip Hop.