MLBAM, CBSSports.com Sign Multiyear Deal For Fantasy Baseball Partnership
MLBAM has struck an exclusive, multiyear partnership with CBSSports.com to include in-game player video highlights and live game audio into CBSSports.com’s Fantasy Baseball Commissioner. The pact replaces a similar, now-expired one MLBAM held previously with Yahoo to insert baseball video content into its fantasy games. The new deal, however, also adds live game audio for the first time into fantasy baseball gaming.
The MLBAM audio and video content will be offered at no additional charge to subscribers of the CBSSports.com fantasy games. CBSSports.com charges $179.99 per league for Fantasy Baseball Commissioner, the site’s flagship fantasy baseball product.
While fantasy baseball remains far smaller than fantasy football in terms of numbers of players both for CBSSports.com and the industry at large traffic data from Nielsen Online shows a consistent trend toward more frequent traffic and higher average engagement among fantasy baseball players.