FC Dallas Loses Stadium Sponsorship Deal
FC Dallas, one of five MLS teams without a jersey sponsorship, is losing its stadium naming rights partner as well. Pizza Hut Park will be no more as of January 8, team officials confirmed. After that date, the 20,500-seat facility in suburban Frisco, Texas, will be known as FC Dallas Stadium until a new sponsor is secured.
“Pizza Hut, as the company has recently shown with some of its other venue agreements, has shifted its sports marketing philosophy and will no longer be our naming rights partner,” team officials said in a statement.
The only soccer-specific stadium in MLS that currently lacks a naming rights partner is Columbus Crew Stadium. Both the Crew and FC Dallas are owned by Hunt Sports Group, which was founded by the late Lamar Hunt and now run by his son, Clark.