Chad Johnson Loses Endorsement Deal
Chad Johnson’s difficult week continues as coconut water brand Zico dropped the wide receiver from its endorsement roster. The drink company which was just announced on July 25, is over.
“The Zico brand is about supporting naturally powered athletes,” the company said in a statement. “We partnered with Chad Johnson because of our great respect for what he has achieved on the playing field.
“However, in light of recent events involving Mr. Johnson, we have decided to terminate our relationship. The values we espouse, through our employees, our customers and our brand, are central to our mission. We have taken this proactive step to demonstrate just how important those values are.”
Johnson was arrested Saturday after allegedly head-butting his wife, Evelyn Lozada, and was cut by the Miami Dolphins on Sunday. Lozada filed for divorce Tuesday.
Other athletes Zico has under contract include Kevin Garnett, gold medal-winning decathlete Bryan Clay and professional surfer Bethany Hamilton.