Super Bowl XLIV Most Watched TV Event EVER With 106.5 Milli

Surpasses "Goodbye & Amen" Episode

For 27 years M*A*S*H finale was the most watched TV event until last nights Super Bowl XLVI  dethroned it. The previous record was of 106.0 million for the finale in 1983.

The Saints 31-17 win over the Colts in Super Bowl XLIV drew a 45.0 national rating and 106.5 million viewers on CBS Sunday night, up 7% in ratings and 8% in viewership from Pittsburgh Steelers/Arizona Cardinals on NBC last year (42.0, 98.7 mil), and up 4% and 9%, respectively, from New York Giants/New England Patriots on FOX in ‘08 (43.1, 97.4 mil).

Additionally, the 45.0 rating is the highest for any television program since Dallas Cowboys/Pittsburgh Steelers drew a 46.0 in 1996.

To put the numbers in perspective, the Super Bowl drew over 70 million more viewers than the top non-NFL sporting event of the past 12 months — the Texas/Alabama BCS National Championship Game (30.8 mil).

This is the third-straight year the Super Bowl has drawn record viewership, and the fifth-straight year that viewership for the game has increased. Just five years ago, Super Bowl XXXIX drew only 86.1 million viewers on FOX. From 1999-05, the Super Bowl drew less than 90 million viewers each year.

The record for the Super Bowl is the capper to a highly successful season for the NFL. The regular season was the most-viewed since 1990 (16.6 mil), the Wild Card round was the most-viewed since ‘95 (29.9 mil), the Divisional Round was the most-viewed since ‘94 (33.0 mil), and the Conference Championship games were the most-viewed since ‘82 (52.9 mil).